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Congratulations! You’ve made the decision to rent your RV out and now the real work begins. Sure, you can dial it in and simply get the listing up, but if you want your listing to stand out, you may need to step up your game.
Make Your RV Rental Listing Stand Out
If you’ve browsed through listings on sites such as Outdoory or RVShare, you’ll notice there are several RVs and trailers for potential renters to choose from. But, as you scroll, notice which listings catch your attention–for the right reasons.
Let’s talk about ways to make your RV rental listing stand out.
When preparing to list your trailer or RV, consider the laws of attraction. One of the first things that attracts us to another person or thing is appearance.
Therefore, the photos you use in your listing are incredibly important to how well it performs. Here are a few things to think about as you start taking photos:
- Hero image – This is the main photo in your listing. It should paint the best possible picture of your RV trailer.
- Lifestyle photos – Help your renters imagine themselves using your trailer. Being able see themselves and their family in the space will better inspire them to book with you.
- The Details – There’s still something to say about the little details. Renters want to know what the sleeping arrangements are, what cooking and eating will look like while traveling, and how much space they have to work with in the bathroom.
As you take your photos, remember that lighting is essential when it comes to taking great pictures. Make sure your photos are bright, clear, and big!
Even if all you have is your smartphone for pictures, you can still take good photos. They could literally make or break your rental success.
Finally, make sure your trailer is clean and put together before you start snapping photos. A renter will be lead to believe that they are getting a trailer that will not be clean when they pick it up from you. No one wants to start their vacation off cleaning a rental!
As you continue to scroll, which titles catch your attention? Consider these questions as you title your own rental listing:
- What makes your RV or trailer unique?
- What extra benefits do you offer?
- Are you running a special or give discounts?
You’re trying to entice renters with plenty of other options, so you need to grab their attention and keep it once they open your ad.
If you’re pet-friendly, sleep 8, fully-equipped, or offer themed packages, make sure they know this early on!
Know Your Worth
Well, know the worth of your camper trailer in terms of renting. You don’t want to price yourself out of the market, but you don’t want to undersell yourself either.
Do your research and see what other trailers comparable to yours, and in your area, are renting for. What are their daily, nightly, and weekly rates?
Can you list your rental at an average base price and offer add-ons?
Also make sure to think about upcoming events or seasons in your area that would mean a higher demand for rentals. You may want to adjust your rates depending on the low and high seasons.
Speaking of the “add-ons,” think about what you can offer your renter beyond use of the trailer. Extras can include, but are not limited to:
- Delivery/set-up/pick up service
- Portable outdoor grill and propane
- Camping chairs
- Trailer hitch
- Themed packages for s’mores night, birthdays, anniversaries, stargazing and more
Sometimes it those small gestures that can make you stand out from the others and score you a rental!
Finally, make sure you are able to communicate quickly and efficiently with potential renters. They may have questions about the trailer, scheduling, or rates, and your response could close the deal.
Renting your RV can help bring in extra money if you treat it as a business.